Two weeks ago, the team at Gamedojo presented Gamification Lab to a band of marketing professionals. G-Lab is a two half day workshop which provides an introduction to the why and how of Gamification. In it, participants worked on applying Gamification principles to their real-life marketing campaigns; focussing on how to increase engagement, customer loyalty and retention. Here’s some recent stats illustrating just how quickly this trend is growing: The market for gamification will grow to $1.6 billion in 2015, from $100 million in 2011 (eMarketer) The average growth rate for gamification for the next two years is 150% (M2 Research) More than a quarter of the online population now plays at least one game per month on a social network and the industry is expected to hit the $1B mark this year (M2 Research) More than 70% of Global 2000 organizations will have at least one gamified application, by...